I had the opportunity to create a brand identity for Bluenose Consulting Group, a new company dedicated to helping organizations work through complex compliance requirements.

Everyone’s talking about AI, and for creative professionals it’s a complicated conversation. I wanted to build something that shows I can bring AI into my workflow, and that my years of product experience let me use it to extend my skills, not replace them.

What I was saying was fine, but how I was saying it wasn't.. So I took the opportunity to breath a little life into it using animation and typography.